FUNNELS & LEAD CAPTURE
We design and build lead capture funnels, opt-in pages, and multi-step flows that turn traffic into contacts you can follow up with. Copy matched to the source of the click, forms that don’t leak leads, and every step tracked so you know exactly where people drop off.
Building funnels and landing pages for brands
Funnels designed, built, and launched
Designers, copywriters, and CRO specialists in house
A/B tests run across client funnels
WHAT WE DO
We take the funnel end to end: offer and audience research, page copy, then the build on the platform your brief calls for. GoHighLevel or ClickFunnels when speed to launch and built-in automation matter. Unbounce or Leadpages when you need fast, testable landing pages inside an existing stack. Custom-coded when the funnel needs something a page builder cannot express. Every launch ships with step-by-step tracking, so you know exactly where visitors drop off instead of guessing from a single conversion rate.
WHERE THIS FITS
If you are not sure which one you need, that is a five-minute conversation, not a proposal.
Landing pages, opt-in flows, and multi-step funnels built to turn traffic into contacts, with every step tracked.
GoHighLevel · ClickFunnels · Unbounce · Custom-coded
Paid acquisition across search and social: campaign strategy, creative testing, tracking, and budget scaling against a target CPL or ROAS.
Pipelines, funnels, and lead follow-up. Sales visibility, booking automation, SMS and email campaigns.
KEY CHALLENGES
Without step-by-step tracking, you see one overall conversion rate and no idea whether the leak is the headline, the form, or the offer.
A generic checklist or a vague "free guide" doesn't clear the bar for a real email address, so opt-in rates sit well below what the traffic deserves.
Asking for a phone number and company size before earning any trust drives visitors away before they ever become a lead.
Without analytics on each funnel step, testing has no basis, and the same weak page keeps running month after month.
WHY ASHALL & CO.
Opt-in and conversion rate targets are agreed at kickoff based on your traffic source and offer, then tracked against that number, not a vague hope for improvement.
Every page is built and tested for load time and mobile rendering first, because a slow page loses leads before the copy even gets read.
GoHighLevel, ClickFunnels, Unbounce, or custom-coded. We write the recommendation with trade-offs and tell you when the boring choice wins.
Headline, offer, and form-length variants are queued from day one, so the funnel keeps improving instead of running unchanged for a year.
Analytics on every step of the funnel, so you can see exactly where visitors drop off instead of reading a single top-line conversion rate.
The copywriters and designers who plan the funnel build it, and the same pod keeps testing it after launch.
WHAT WE BUILD
A single-focus page and offer built to earn an email address, with a follow-up sequence ready on the other side.
Registration, reminder, and replay pages built around a live or evergreen presentation that does the selling.
A short interactive quiz that segments leads by their answers before asking for contact details.
Qualifying questions before a calendar link, so booked calls arrive pre-qualified instead of cold.
Order forms, bumps, and one-click upsells built to lift average order value without adding friction.
Pages designed and built to match the traffic source, with copy that speaks to where the click came from.
Headline, offer, and layout variants tested against a control on a schedule, not a one-time launch.
Step-by-step tracking so you know exactly where visitors drop off, not just one overall conversion rate.
PLATFORMS & TOOLS
We do not have a house platform to sell you. The recommendation is written down with trade-offs before you commit, and we will tell you when the boring choice is the right one.
Funnels, forms, and automations in the same platform as your pipeline and messaging, white-labelled under your brand.
A funnel-first builder with templates and order-bump logic built specifically around the funnel model.
Dedicated landing page builders with strong built-in A/B testing, made to plug into an existing marketing stack.
A funnel built in code when the design, interactivity, or performance needs outgrow what a page builder can deliver.
Already running a funnel that isn't converting? An audit is a fixed-scope review with a ranked fix list, not a rebuild you fund blind.
Get a Free Funnel AuditFUNNEL BUILD PROCESS
What the traffic source promised, what the audience actually needs, and what offer earns an email or a booking.
Output: offer brief, audience insight notesEvery step from first click to conversion mapped, with a plan for what happens at each drop-off point.
Output: funnel map, step-by-step flowHeadlines, page copy, and form microcopy written to match the traffic source, not a generic template.
Output: page copy, form copyPages built mobile-first, tested for load time, on the platform the brief calls for.
Output: live funnel, tested on mobile and desktopStep-by-step analytics and conversion events configured before traffic is sent, not after.
Output: verified tracking, funnel dashboardLaunch with close monitoring, then a testing schedule that keeps improving conversion after go-live.
Output: launch report, testing calendarPERFORMANCE & TRACKING
A funnel that loads slowly or can’t be measured is losing leads it never has to show up in a report. We treat speed, tracking, consent, and testing as one workstream with four outputs.
Load time treated as a conversion feature, tested on real mobile connections, not just a desktop preview.
Step-by-step analytics so a drop in conversion points to a specific step, not the whole funnel.
Opt-in language and data handling structured so a lead capture form never outruns what a visitor agreed to.
A testing cadence built into the launch, so the funnel keeps getting better instead of running unchanged.
PROCESS
Two weeks on your current funnel, tracking, and traffic sources. We benchmark conversion rate and drop-off points, then rank fixes by impact.
Offer research, funnel map, and page copy written to match the traffic source. Signed off before design starts.
Pages built to budget on the platform your brief calls for, tracking verified, then launched with close early monitoring.
Conversion rate and drop-off tracked after launch, with a testing calendar and monthly reporting on what improved.
ENGAGEMENT MODELS
A short engagement that benchmarks the funnel you have and returns a costed, sequenced plan across copy, design, and tracking.
Best when you need evidence before you fund a rebuild.End-to-end ownership from offer research and copy through page design, build, tracking, and launch.
Best for a new funnel launch or a full rebuild.A standing pod for new tests, fresh creative variants, seasonal offers, and monthly conversion reporting.
Best when the funnel is a lead engine you keep investing in.TECH STACK
FAQS
Scope drives the number, so we quote after the audit rather than publishing a figure that fits nobody. A single opt-in page with a follow-up sequence sits at the low end of a fixed-scope engagement. A multi-step funnel with a quiz, order bumps, and custom design sits at the high end. Either way you get a fixed scope and a fixed price before design starts.
The brief chooses. GoHighLevel or ClickFunnels when speed to launch and built-in automation matter. Unbounce or Leadpages when you need fast, testable pages that plug into an existing CRM or ad account. Custom-coded when design, performance, or interactivity needs outgrow a page builder. We write the recommendation down with the trade-offs.
We write it. Headlines, page copy, and form microcopy are drafted based on your offer and audience, then reviewed with you before design starts. If you already have brand copy guidelines or existing assets, we work from those.
A single opt-in or booking funnel typically runs two to four weeks from kickoff to launch. A multi-step funnel with a quiz, webinar registration, or custom design runs four to eight weeks. The audit and strategy phase come first either way, before any page is designed.
We build and optimize the funnel itself. If you need help driving traffic to it, that sits under our Paid Growth service, and the two work well together since tracking is set up consistently across both. We are also happy to work alongside a traffic team you already have.
It depends heavily on the offer, the traffic source, and the funnel type, so we set a specific benchmark during the audit rather than quoting an industry average that may not apply. What matters more than a single number is the step-by-step data, so we can see exactly where to improve rather than guessing from one top-line rate.
Every page is designed mobile-first and tested for load time on a throttled connection before launch, since most funnel traffic arrives on a phone. Mobile rendering is treated as a build requirement, not an afterthought checked at the end.
Yes. Form submissions and funnel-step events are wired into your CRM or email platform, whether that is GoHighLevel, HubSpot, Mailchimp, or another tool, so leads flow into your follow-up process automatically rather than sitting in a spreadsheet export.
Conversion rate and drop-off are monitored, and a testing calendar keeps queuing new headline, offer, and layout variants. Retainer clients get ongoing tests, seasonal offer refreshes, and monthly reporting from the same team that built the funnel, so context does not reset every quarter.
Send us a link to your current funnel, or a short description of what you're planning. Within five business days you get a recorded audit covering drop-off points, load time, tracking gaps, and the three changes we would make first. No cost, no pitch deck.
your first project with Ashall & Co.
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