PAID GROWTH
We plan and run paid search, paid social, and programmatic campaigns built for measurable ROAS. Reliable by structure, transparent by default, and structured so your budget compounds into pipeline instead of impressions.
Managing ad spend for brands and enterprises
Channels in production: search, social, display, programmatic
Marketers and paid media specialists in house
Campaigns launched across ecommerce, SaaS, and local business
WHAT WE DO
We take paid media end to end: audience and channel audit, a prioritized media plan, then execution across search, social, display, and programmatic. Google and Meta when speed to launch matters. Programmatic and DSPs when reach and frequency control matter. Creative testing and landing pages when conversion rate is the constraint. Every campaign ships against measured ROAS, CAC, and a reporting cadence complete enough for finance to trust the number.
WHERE THIS FITS
If you are not sure which one you need, that is a five-minute conversation, not a proposal.
Paid search, paid social, and programmatic media for immediate, measurable pipeline. Bought, not earned.
Search · Social · Display · Programmatic
Organic visibility across search: technical health, on-page optimization, content, and authority. Compounding, not rented.
Editorial strategy, content production, and distribution built for a brand's voice as much as its rankings.
KEY CHALLENGES
Broad targeting and unoptimized bids spend budget on clicks that were never going to convert, long before anyone notices the CAC creep.
Last-click reporting and disconnected platforms make it impossible to tell which channel, campaign, or creative is actually driving revenue.
CTR and conversion rate decay the longer an audience sees the same creative, and a stale creative pipeline quietly taxes every campaign.
Auction pressure and rising CPCs mean flat spend buys fewer leads every quarter without active bid and audience management.
WHY ASHALL & CO.
Clicks and impressions are tracked, but every report ties back to leads, pipeline, or revenue so paid media stands next to your other channels on the same terms.
Conversion tracking, pixel health, and attribution are audited and fixed first. Budget scaled on broken tracking just buys bigger blind spots.
Ecommerce, SaaS, local, or enterprise. We write the channel and budget strategy with trade-offs and tell you when the boring channel is the right one.
Full audit, phased budget shift, and a parallel run before cutover so a platform or agency change doesn't cost you your best-performing campaigns.
Dashboards, spend pacing, and monthly reporting so stakeholders can see what's working, what isn't, and why, without opening a ticket.
The strategists who build the media plan stay on through creative, bidding, and optimization, so nothing gets lost in a handover.
WHAT WE BUILD
Search and shopping campaigns on Google and Bing built around commercial intent keywords and tight quality scores.
Meta, LinkedIn, and TikTok campaigns built for the audience and funnel stage, not a one-size-fits-all boost.
Ad creative and copy built to a testing plan, refreshed on a cadence so performance doesn't decay unnoticed.
Landing pages and conversion paths built and tested to turn paid clicks into pipeline, not just traffic.
Programmatic and display campaigns for reach, retargeting, and full-funnel coverage beyond search and social.
Product feed optimization and shopping campaigns built for stores that live or die by ROAS.
Full account audit and a phased migration plan so a platform or agency change doesn't cost you existing performance.
Multi-touch attribution, spend dashboards, and reporting tied to leads or revenue, not just clicks.
CORE CHANNELS
We do not push one channel and call it a strategy. The mix is written down with trade-offs before you commit, and we will tell you when the boring channel is the right one.
Search and shopping ads that capture demand from people already looking for what you sell.
Social ads that build and target an audience rather than waiting for them to search.
Reach, retargeting, and full-funnel coverage across the open web and connected platforms.
Feed-driven shopping campaigns built to protect margin at scale.
Already running paid media somewhere and unhappy with the return? An account audit is a scoped engagement with a clear roadmap, not a rebuild you fund twice.
Scope a growth planPAID GROWTH PROCESS
Full account and tracking audit, competitor benchmarking, and channel opportunity mapped against your funnel.
Output: account audit, channel opportunity listBudget allocation, channel mix, and creative plan mapped to the campaigns that actually move revenue.
Output: media plan, budget model, creative briefConversion tracking, pixels, and attribution fixed before spend scales, so every dollar is measured.
Output: validated tracking, attribution modelCampaigns built to spec, audiences and bids scoped tightly, structured for clean testing from day one.
Output: live campaigns, testing frameworkAd creative and landing pages produced and tested against a hypothesis, not a hunch.
Output: creative library, test resultsSpend, ROAS, and CAC tracked after launch, with an optimization backlog driven by real performance.
Output: performance reports, optimization planMEASUREMENT & GOVERNANCE
A paid media program that can’t show its work is worse than not running one. We treat tracking, spend governance, creative testing, and reporting as one workstream with four outputs.
Ad spend treated as a measured investment, not a line item.
The parts of paid media that live in the billing dashboard, checked on every account so budget doesn't drift unnoticed.
Structuring creative and audience tests so decisions are based on data, not a hunch.
Dashboards and reports built for stakeholders, not just marketers, so performance is a glance, not a request.
PROCESS
Two weeks on your accounts, tracking, and competitors. We benchmark spend, ROAS, and CAC, then rank fixes by impact and effort.
Budget allocation, channel mix, creative plan, and tracking fixes. Signed off before a single campaign launches.
Campaigns built and launched in sprints, creative tested continuously, sequenced by what moves ROAS fastest.
Spend, ROAS, and CAC tracked after launch, with an optimization backlog and monthly reporting on growth.
ENGAGEMENT MODELS
A short engagement that benchmarks your accounts, tracking, and creative, and returns a costed, sequenced growth plan.
Best when you need evidence before you fund a program.Full audit and phased budget shift for a platform, agency, or account structure change.
Best for a platform switch or agency handover.A standing pod for campaign management, creative testing, bid optimization, and reporting as your channels evolve.
Best when paid media is a channel you keep investing in.TECH STACK
FAQS
Scope and ad spend both drive the number, so we quote after the audit rather than publishing a figure that fits nobody. A single-channel campaign sits at the low end of a fixed-scope engagement. A multi-channel program with creative production and CRO sits at the high end. Either way you get a fixed scope and a fixed fee before any campaign launches.
The audit chooses. Search when there’s commercial intent and volume to capture. Social when the audience is well-defined and creative can generate demand. Programmatic when reach and retargeting matter beyond a search or social auction. We write the recommendation down with the trade-offs, and tell you when the boring channel is the right one.
Not if it’s done properly. We audit the account first, test changes on a subset of budget before rolling out account-wide, and keep top-performing campaigns running while we optimize the rest. For platform or agency migrations, we run a parallel period before fully cutting over.
Search and social campaigns can show early signal within one to two weeks of launch. Creative testing and audience optimization compound over eight to twelve weeks. We report on leading indicators from week one so you’re not waiting a full quarter for the first number.
Bid strategy, audience refinement, and quality score work are ongoing, not one-time. We monitor CPC trends against your CAC target and adjust budget allocation across channels before a single channel becomes unprofitable.
Yes, and the same team does both. Creative strategy and testing plan, then production, either made in-house or briefed tightly enough that your designers hit the same target. A media plan with no creative behind it is not a finished deliverable.
That is the point of the dashboard work. We build spend, ROAS, and CAC dashboards so stakeholders can see what’s working, what isn’t, and why, without opening a ticket.
A single-channel campaign typically launches within two to three weeks of kickoff. A multi-channel program with new creative and landing pages runs four to six weeks. The audit is the first two weeks either way, and we don’t launch spend until tracking is validated.
Spend, ROAS, and CAC are monitored, and the optimization backlog is driven by what that data says. Retainer clients get ongoing campaign management, creative testing, bid optimization, and monthly reporting on growth from the same pod that ran the audit, so context does not reset every quarter.
Send us access to your ad accounts. Within five business days you get a recorded audit covering account health, tracking accuracy, competitor benchmarking, and the three fixes we would prioritize first. No cost, no pitch deck.
your first project with Ashall & Co.
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